Most popular skincare and cosmetics brands among women in the U.S. Q2 2024

Published by
D. Petruzzi,
Sep 3, 2024

In the second quarter of 2024, the most popular skincare and cosmetics brands among women in the United States were Vaseline and Olay, with 83 and 76 percent of female respondents stating they liked them.

Most popular skincare and cosmetics brands among women in the United States in the 2nd quarter of 2024

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Release date

September 2024

Region

United States

Survey time period

Q2 2024

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a skincare & cosmetics brand."
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

The number of participants was not specified by the source.

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U.S. skin care marketCosmetics industry in the U.S.U.S. sun care marketSun care market in EuropeCosmetics industry
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